INDUSTRY / SALONS AND PERSONAL SERVICES

Both hands are busy. That's the whole problem.

Marketing for salons, colorists, barbers, and the people whose income depends on a chair being full.

A colorist with both hands in someone's hair cannot answer a call. A client on a processing timer cannot be left. So the phone rings, it goes to voicemail, and the person who wanted an appointment books somewhere else. It is not a talent problem or a marketing problem in the usual sense. It is a mechanical one, and it is fixable.

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STRAIGHT WITH YOU

I have never cut hair in my life.

I am not going to pretend I have stood behind a chair. I have not. I built an auto detail shop, a moving company, and a TV mounting business, and I do the marketing for a master colorist here in Colorado Springs.

What I do understand is the shape of the problem, because it is the same shape as mine. My hands are occupied holding an 85 inch television against a wall. Yours are occupied applying color that cannot wait. Neither of us can take that call, and both of us lose the customer to whoever picks up.

Rob Maggart has 35 years behind the chair and founded three salons before Colorado Springs. He was still losing bookings for exactly this reason. That is the client who made me realize this company was never really about moving companies.

WHAT ACTUALLY COSTS YOU

Four leaks that have nothing to do with your skill.

01

The call you physically cannot take

This is the big one. Your hands are in someone's hair, there is a timer running, and the phone rings. Nobody calling a salon leaves a voicemail. They call the next place. Every hour you spend doing excellent work is an hour of new clients getting lost.

02

The rebook that never got made

Your income is not new clients, it is the same client every six or seven weeks for years. Miss the rebook and you did not lose one appointment, you lost a decade of them plus everybody that client would have referred. Most chairs lose more money here than anywhere else.

03

No-shows against fixed capacity

You cannot make more hours. A no-show is not lost revenue you can recover later, it is an hour that no longer exists. Confirmations and reminders are unglamorous and they protect the only inventory you have.

04

Work nobody can find

Color correction and transformation work is a visual sale. If your best results live only on a personal social feed and your profile has four photos from two years ago, the person searching right now has no way to know you are the best option in the city.

WHAT I BUILD FOR CHAIRS

Answer, rebook, and get the work seen.

Missed call text-back goes in first, because it fixes the leak that is costing you today. Then rebooking and reminders, because retention is the actual business model. Then the visibility work, built around photographs of real results rather than paragraphs nobody reads.

PROOF

Rob the Hair Viking

35 years of talent, a booking app, and a phone he could never get to. Full system live in six months.

Read the case study

SALON QUESTIONS

Chair questions, answered.

My average ticket is small. Can I even afford this?
Ticket size is the wrong measure for you. A client at $200 every seven weeks for ten years is worth over $20,000, and that is before referrals. Chairs qualify on lifetime value, not on the price of one appointment. What matters is whether you have open capacity to fill.
I already have a booking app. Isn't that enough?
A booking app handles the people who already found you and already decided. It does nothing for the person who called while you were working, and usually nothing serious for rebooking the client who drifted. Those are different jobs and the app was never built to do them.
Won't automated texts feel impersonal in a relationship business?
They would if they sounded like a corporation. Written properly, the text says you are with a client and asks what they need, in your words. Clients already know you are working, which is why they called a person and not a call center. Silence feels worse than a text.
I rent a chair. Does this work for one person?
Yes, and it is often cleaner than a multi-chair salon because there is one voice, one calendar, and one person deciding. The constraint is capacity. If your book is already full six weeks out, more visibility is not what you need.
Do I need a website if I get clients through social?
Social shows your work to people who already follow you. A site plus a Google profile catches the person searching right now who has never heard of you, which is where new clients come from. They do different jobs and you want both.

READY TO TALK?

How many calls did you miss this week?

30 minutes. If the honest answer is you have no idea, that's the conversation.

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Or call 720-902-9409
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